| Do you want to know what it takes to
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| | If you operate a job search or career
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| successfully market a web site and
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| | database, offer a wealth of guides and
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| generate repeat sales?
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| | tips such as "20 ways to improve your
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| It's simple really.
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| | resume," "what to wear at a job
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| You must position yourself as a perceived
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| | interview," or "how do I know if a job is
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| expert. It doesn't matter what product or
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| | right for me."
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| service you are selling, this same
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| | If you are selling health related items
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| premise will hold true.
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| | (ie: vitamins, pills or creams), don't
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| What is a perceived expert, you ask?
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| | simply throw up ad copy, a few product
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| Good question.
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| | images and an order form. Educate your
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| Gone are the days where you could build a
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| | customers on the benefits of each
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| simple company web site, list your
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| | ingredient and how it can improve their
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| products and send customers to an order
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| | well-being. Take it one step further and
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| page. New web sites are sprouting up like
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| | provide an education on every vitamin and
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| blades of grass and competition is
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| | mineral known to man. Just make it fun
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| intensely fierce.
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| | and easy to read.
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| The bottom line is this: why should a
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| | You get the picture.
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| customer buy from YOU?
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| | How can this help your web site prosper?
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| A small but growing number of small
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| | People want to buy the best product they
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| business owners have discovered the
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| | can, at the best price, from someone they
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| answer to this question and are kicking
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| | trust. Given the fact your customers will
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| your butt. How are they accomplishing
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| | never see or meet you, this task is
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| this? By positioning themselves as an
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| | accomplished by your web site. By
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| expert in their industry and using their
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| | offering them a wealth of expertise
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| web site to communicate that fact to
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| | related to the products you are selling,
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| potential customers.
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| | you immediately create a foundation to
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| How can you become an expert too?
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| | build upon. You are helping them make a
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| Offer your potential customers an
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| | more informed decision as to what to
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| education to compliment the product or
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| | purchase while at YOUR web site. In
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| service you are selling. You can write
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| | essence, your web site becomes the
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| it, buy it or license the content you
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| | salesperson that the customer would
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| need. Whichever you choose, teaching your
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| | normally see in the store or talk to on
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| customers should be an essential
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| | the phone. Customers always have
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| component of your web site and its
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| | questions. You have the opportunity to
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| importance cannot be overstated.
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| | give them the answer and a whole lot more
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| Here are some examples:
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| | knowledge by becoming a perceived expert
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| If you are selling diamonds or jewelry
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| | in your industry.
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| online, offer articles, tips or even a
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| | If you give your potential customers an
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| free guide on "How do I choose the right
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| | education, they will reward you for it.
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| diamond for me?" or "20 ways to spot fake
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| | Plus, they will likely tell their friends
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| jewelry."
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| | too!
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