| Leadership is based on two words, "pressure and | | | | seriously so they have to push and make |
| support"and that the leadership is the power to | | | | themselves known to the world and allow the |
| influence people to move in a direction that you | | | | world to see their capabilities while male owners |
| believe in your heart is a good direction for most | | | | don't have to worry about the struggle of fitting |
| people" (Fennell, 1999, p. 267). Adams and Yoder | | | | in and trying to live and work up to societies |
| noted that "evidence from contemporary studies | | | | standards because since they are men they are |
| on sex-roles and leadership indicates that men and | | | | already have the macho man persona and the |
| women, with similar education, career aspirations | | | | alterego that men have.2. Women have to fight |
| and training, have basically identical scores on | | | | harder and be stronger if they want to live and |
| measures of psychological masculinity and | | | | work in a man's world you have to adopt to the |
| femininity." In other words, the traits we assume | | | | surronding don't expect a man to be a gentlmen |
| are important in good leadership can be found | | | | and hold the door open for you, don't expect him |
| among people of both genders.What makes a | | | | to do anything out of the ordinary that a man |
| leader is a complex question. It includes factors | | | | would do for a female because in a sense you |
| from the environment in which an individual was | | | | should be getting treated like his fellow |
| raised, his or her family situation, and his or her | | | | counterparts and not expect differently. In order |
| personality traits. . The following discussion is a | | | | to fit in with the men you have to in a sense |
| summary of my own observations plus some of | | | | think, work and act like them meaning don't think |
| the conclusions of othersAccording to an | | | | that they will treat you like the female you are. |
| overview of research conducted by me ,women | | | | You have to be strong not every man that you |
| are a fast-growing segment of the business | | | | encounter will treat you like this but in order to |
| community worldwide. The leadership | | | | show off your strengths you should expect this.3. |
| characteristics required to make a success in this | | | | It's extremely obvious that women have come a |
| new reality are very much "feminine | | | | long way as successful professionals. Life in the |
| characteristics". These characteristics include:1) | | | | workplace has become much more diversified as |
| Self-confidence, an independent mind-set and a | | | | an increased number of women have made their |
| willingness to take risks | | | | presence felt in many industries and professions. |
| 2) Ability to balance work and family (most are | | | | The female task force has expanded with |
| married) | | | | exponential strength, and thus has its dire |
| 3) Self-confidence, an independent mind-set and a | | | | importance in the professional world. Whether |
| willingness to take risks | | | | they like it or not, men have to accept, once and |
| 4) About 40 to 60 years old | | | | for all, that women are marching up the |
| 5) Well educated with high skills in management | | | | corporate ladder confidently and with full speed |
| and entrepreneurship | | | | ahead.4. Women used to be much more "quiet |
| 6) Integration of personal and profession | | | | and passive" in the workplace due to the relatively |
| 7) Intuition | | | | small number of female employees in comparison |
| 8) Social skills | | | | to males. Women today, on the other hand, have |
| 9) Direction | | | | begun assuming their positions by using all their |
| 10) -Hires competent, trustworthy people (not | | | | God given powers of intelligence and organization. |
| putting priority on loyalty) | | | | Warren Farrell, author of Why Men Are the Way |
| 11) -See communication and conflict resolution as | | | | They Are, explains that men are jealous of the |
| key to organizational success | | | | "beauty power" that allows women to get certain |
| 12) Men and women tend to lead in different | | | | things based on their physical assets. Perhaps it's |
| ways.Namely, women leadership strategy is based | | | | less that women use their beauty, and more likely |
| on family pattern. It means that | | | | that men judge them based on their physical |
| women tend to view solving problems differently | | | | beauty5. The reasons that people start and lead |
| than men. Women tend to be more holistic in their | | | | business among women is to bring in and focus |
| thinking. | | | | on a clientele of mainly women. Most times |
| 13) Leaders must be conscious of what is | | | | women start business that deal with products |
| perceived by others and develop strategies that | | | | that women use, such as clothes, makeup and |
| are proactive in building success. Marcano (1997) | | | | home products. The most successful companies |
| described this as "know thyself" and further | | | | run by women are ones that use women's special |
| stated that it is important to be honest and | | | | skills. These special skills are style, fiscal sense and |
| objective when evaluating your strengths and | | | | public relations. Their strengths as business |
| abilities, as well as your goals | | | | owners are their public relations and the clientele |
| 14) Continual professional growth | | | | they bring in. There weakness as business owners |
| 15) Leaders need to have a clear sense of their | | | | is the overcoming of sexism that exists. There |
| own vision and beliefsResearching - Case study of | | | | biggest fear is finding clientele that will due |
| Serbia | | | | business with a women.. I think these men feel |
| I presented the latest results of researching | | | | this way because they are insecure.6. I simply |
| related to women leaders and their position in the | | | | think that women just became even more |
| business world,i.e. how does people look at ( | | | | smarter. Speaking from a personal point of view, |
| divided into sex,ages and level of education) | | | | I know that being happy and successful are very |
| women leaders and if they trust them. My | | | | important to me. They go hand in hand. Most of |
| scientific task was to make some conclusions and | | | | the women I know feel the same way. I believe |
| to point out some special characteristics of Serbia | | | | that as the years progress women will be |
| and Balkan region. We can see different opinions | | | | involved in an even bigger part of the economy, |
| related to our questions : | | | | because young girls are going to follow their |
| Do you trust to women-leaders? Could they be | | | | female role models.7. Personally I feel that some |
| equaly successful in business world like men?- | | | | high qualified positions are better suited to a |
| Methodology- Interviews conducted from 1.476 | | | | women because men have humungous ego |
| people ,726 women and 750 men- Interviewed | | | | problems8. I personally think that women can do |
| people were between 18 and 60 years old- In the | | | | whatever men do sometimes better. there have |
| whole structure of respondents 30% were | | | | always been a glass ceiling for women in the |
| owners- 73 % were married ,19 % single and 8% | | | | work force however, many women are getting |
| divorced.- A few key findings are listed below:- | | | | closer to this ceiling and some of them has at |
| The barriers to women's advancement in business | | | | least attempted to break through this ceiling. the |
| are remarkably similar across Balkan region and | | | | reason many people think that women are not |
| the biggest cities in the Serbia- Belgrade ,Novi Sad | | | | capable of being in the work force is because of |
| and Nis.- The women respondents trust to | | | | the conotation that has been here for like for |
| women leaders ( 63 %) and most of them prefer | | | | ever, "women should stay home and take care of |
| to work in some firm where is a woman leader | | | | the home".9. We need to stop complaing about |
| or executive manager.Also they think that the | | | | how much work we have or how hard it is and |
| women want to reach the top, and are equaly | | | | just complete. The more we compain about the |
| ambitious like men.- Most respondents (60%) say | | | | work, the more the man is going to say that |
| that Corporate Culture is the most significant | | | | things should go to how they used to be in the |
| barrier to women achieving top executive | | | | old days, which was The man works and when |
| positions, while only twenty-nine percent (29%) | | | | he comes home he gets treated as if he is |
| think work/family balance is a significant barrier to | | | | something golden and special while tlelign us we |
| advancement and 36% believe that a lack of | | | | are worthless. The woman can not go to work |
| self-promotion holds women back from achieving | | | | becuase she needs to stay home with the |
| top-level positions- The majority of men in | | | | children and cook and clean the house. I am glad i |
| research had negative attitude against women | | | | live in this century becuase honestly i do not |
| executives. In other words they expressed | | | | know how i woud've been able to live up to those |
| stereotypes and preconceptions about women's | | | | expectationsAt last we can conclude that the |
| roles and abilities in business. Men stress that | | | | woman are now much more motivated and |
| women have lack of general management | | | | ready to reach their professional dreams and be |
| experience ,lack of skills and knowledge and lack | | | | leaders ,not only in Serbia and Balkan region , but |
| of role models.Respondents among men almost | | | | all over the world then they once were. Until |
| gave the similar replies related to our questions as | | | | recently, entrepreneurship was considered by |
| a following :1.We are here Balkan and we are | | | | many to be the last bastion of male dominance in |
| argue for traditional model of society2. Women | | | | the business world. This is no longer true. More |
| have been fighting for equal rights for nearly all of | | | | businesses are now being started by women than |
| time and now that they have it they expect | | | | are being started by men. However,there are still |
| special treatment because they are females | | | | a lot of men who don't think women should be in |
| . | | | | these positions and hold no respect for them at |
| 3.I do not trust women in business and I do not | | | | all. As time goes on, women are going to be a |
| accept them seriously | | | | bigger and bigger part of the business world, and |
| 4.I am afraid of those women | | | | these men are just going to have to accept it |
| 5. I hate feminist community and culture | | | | and face a reality check, because no matter what |
| 6. Women must stay at home and be leaders in | | | | they feel and how much they are against it, the |
| their families but not in business word. Leader | | | | world is changing and it's going to happen |
| position in business is reserved for men | | | | regardless of how they feel.Mirjana Radovic, |
| 7. Women leaders are actually men dressed like | | | | Ph.D.,Program Director of Master |
| women | | | | Program,"ENTREPRENEURSHIP FOR WOMEN" |
| It is very interesting that a great amount of | | | | -Akamai University,USA |
| men do not make difference between women | | | | go to link |
| leaders and women feminists ,who are not very | | | | The topics of the program include affirmative |
| popular in this region. And about 20 % of women | | | | action, access to debt and equity capital, the |
| respondents in the research share mentioned | | | | growth of women-led businesses in non-traditional |
| opinion with the men. | | | | sectors, work-life balance and the development of |
| About 10 % of men respondents are afraid of | | | | resource networks. Thie program is especially |
| women domination in the business world,because | | | | suited to women who want to own or assume a |
| it could change natural balance between women | | | | management position in a women-owned business. |
| and men and to decrease traditional role of the | | | | It also is intended for students who are |
| men in society and family.Therefore, they would | | | | prospective entrepreneurs and those interested in |
| not like domination of the business women in the | | | | being entrepreneurial supporters (bankers, venture |
| 21 st century. | | | | capitalists, lawyers, accountants, private investors, |
| It is also very indicative that among young | | | | advisers and inventorsDr. Radovic has spent over |
| women (18-35) exist the great interest for | | | | twenty years as a scientist. She has been a |
| leadership and entrepreneurship and they more | | | | professor, a researcher and an author of eight |
| than earlier explore opportunities to reach their | | | | books devoted to business management and |
| professional goals. Namely, they expressed their | | | | entrepreneurship. Dr. Radovic has written |
| opinion with the following words:1. Female owners | | | | numerous articles, reviews and essays in a |
| and leaders have more of a struggle because | | | | number of professional journals and popular |
| they are females and no one will take them | | | | magazines. |