| It's been a long time since I have taken any | | | | Enter, Marc Ecko. Born in Lakewood, New Jersey |
| notice of menswear but, I had occasion to go | | | | in 1972, Ecko started selling t-shirts in the mid |
| with my daughter to the Men's Department of | | | | 1980s, and founded his clothing brand eckÃ... |
| Macy's so she could buy a gift for a friend. She | | | | in 1993. Marc Ecko Enterprises has grown to |
| picked out a hoodie, designed by Marc Ecko that | | | | include many separate eckÃ... unltd. apparel |
| was really beautiful, and proceeded to tell me that | | | | and accessories lines, the contemporary Marc |
| his clothing line is the latest and hottest thing on | | | | Ecko Cut & Sew collection, G-Unit Clothing |
| the market today. And I can see why. | | | | Company, Zoo York, Avirex Sportswear, |
| As I browsed through his clothing line, I couldn't | | | | Complex magazine, and Marc Ecko Entertainment, |
| help thinking back over the years of menswear | | | | and a full service production company, with a |
| that just couldn't seem to get to the heart of a | | | | focus on interactive entertainment. |
| man. Knit leisure suits that sagged, stretched, and | | | | Ecko's graphic motif designs give a new meaning |
| hit every unflattering bit of fat that graced their | | | | to the word "Man." His graphic skull and spider |
| bodies. Ties that went from wide enough to | | | | designs are daring and graphic enough to appeal |
| cover their chests to so thin you could hardly see | | | | to the younger set, while his embroidered blazers |
| them. And colors that were so drab they were | | | | and top-of-the-line watches appeal to the 20-30's |
| dead most of the time. No life in them at all. | | | | set. College kids love the vests, and I think every |
| While women were going from the glamour styles | | | | age group likes the hoodies and jackets. Ecko's |
| of the 30's and 40's to the granny styles of the | | | | men's line also includes sneakers, polo shirts, jeans, |
| 80's and 90's, men were going from one | | | | shorts, and shirts, and there is also a clothing line |
| disastrous style right into another with all of them | | | | for women. |
| looking just as dead as the last. I often thought | | | | It's a new age, guys, with new designers and new |
| that the designers of menswear must have hated | | | | styles. Take advantage of them. Develop your |
| men because they designed such awful styles. | | | | own styles, your own special ambiance, and feel a |
| And the men had to buy them or be called "out | | | | whole new confidence and power that goes with |
| of date," or "old fashioned." The only other | | | | it. |
| alternative was to go naked. Not a good one! | | | | |