| There's been one question that's lived
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| | to grips with the online part of my
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| with me for years. Why aren't there more
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| | business. But, even though Alto Clothing
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| trousers for tall, slim men available?
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| | sells 100% online, the challenges are
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| Finding trousers I've both liked and
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| | offline.Finding suppliers equipped to
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| actually fit me has been a struggle since
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| | make the sizes I need, and who have a
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| my teens.The answer, of course is that
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| | long-term vision strong enough to set up
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| tall men are a small market - and tall
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| | production runs small enough for a
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| and thin is even smaller than the
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| | start-up in a niche market, has been,
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| well-known association between 'big' and
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| | shall we say, interesting."200? Don't you
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| 'tall'. Mainstream high street retailers
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| | mean 20,000?" became a depressing
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| just aren't interested in us. Their
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| | familiar response as I contacted
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| overheads are high, and they believe
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| | prospective suppliers. I've had to
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| there just isn't enough volume in the
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| | balance the choice between using more
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| market for them.Where you do find clothes
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| | expensive European-based suppliers, who
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| that fit in retail outlets, how many
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| | are happier to provide smaller quantities
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| times have you been faced with
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| | with lower-priced far-eastern suppliers
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| substantially higher prices than
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| | who demand larger orders.And then there
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| equivalent garments for more averagely
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| | are my ethical principles to factor in.
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| proportioned shoppers?Things are even
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| | I've been checking, as much as is
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| tougher in the UK and Europe than the US
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| | possible, that Alto is not choosing
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| because some global fashion brands
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| | suppliers who employ child labour, use
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| manufacture trousers for tall thin men,
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| | questionable Health & Safety standards
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| but don't make them available on this
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| | and other dubious practices.Luckily, I've
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| side of the Atlantic.A while back, I saw
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| | been able to use my experience both as a
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| all these difficulties as an
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| | consumer and in a previous men's fashion
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| opportunity.Setting up shop onlineAs the
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| | business to find suppliers who can
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| Internet has evolved and more and more
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| | provide the specialised sizes my
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| people are happy to shop for clothing
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| | customers need.Lessons for
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| online, I no longer had to take on the
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| | start-upsSecuring the kind of edgy or
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| same problems faced by the volume
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| | younger clothes for the vision I have for
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| retailers. The higher costs associated
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| | the Alto Clothing brand continues to be
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| with developing and manufacturing ranges
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| | the biggest challenge as Alto grows in
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| for a relatively small marketplace can be
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| | its critical first couple of years.My
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| offset against the lower costs of
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| | advice for start-ups, now I've been
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| operating online.Setting up my new brand,
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| | through more than one? Look at all
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| Alto Clothing, online is the only way I
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| | aspects of your business. Try to foresee
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| can offer my clothes to people. I'm
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| | as many pitfalls as you can, but accept
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| selling direct, so the extra costs
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| | that you can never anticipate them all.
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| involved in short production runs can be
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| | The real challenges are quite often in
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| offset against the savings made by
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| | the most surprising places. You just have
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| eliminating the high street shop. The
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| | to tackle them with persistence and
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| lower costs associated with the Internet
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| | enthusiasm; there's almost certainly a
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| make my business viable.The opportunity
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| | solution there somewhere!Author
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| offered by the Internet for Alto Clothing
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| | ProfileFed up with trying to look good in
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| is the same as for many specialist
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| | the clothes available on European high
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| businesses, in all kinds of markets - it
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| | streets, Justin Edison set up his own
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| lowers costs and increases the potential
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| | Internet-based business. Alto Clothing
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| market size.Sourcing tall man's clothingI
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| | caters 100% for tall, thin men by
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| have a great looking Web site designed by
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| | providing fashionable clothing in
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| a central London agency, supported by
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| | hard-to-find sizes, so look at for tall
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| some very effective Search Engine
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| | trousers and much more.
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| Optimization. By and large, I'm getting
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