Wearing Trendy Clothes Can Lead to Doing Trendy Business

Contrary to popular belief, having to wear a suitnot bathe daily and utilize deodorant, but rather
and tie to the office every day does not alwaysthat a first impression will be a lasting one. If I
prove to make the big deals happen. If you lookwear a suit that is to flashy and all my client or
at the major trends of today, business ownersprospective customer remembers is my suit and
are becoming younger. The focus is no longernothing I presented, I obviously missed the mark
how long you have been in business, but rather iffor why I was there in the first place. My
you are in business and are you comfortableemphasis must be on how I present myself along
being who you are.with why I am there in the first place
With demographics changing, so are wardrobesThe young professional desires to make an
and how we view what a professional is supposedimpact. They desire to be themselves, as well as
to look like. I recently read a statistic thatmake a great impression and close the deal. The
mentioned that when the average salespersonquestion most professionals have today, can this
wore a suit while making a presentation, closingsbe done? I firmly believe that it can.
were an average of 43% higher than those whoRecently on the television show The Celebrity
would wear a sleeved shirt with a tie, but thoseApprentice, Stephen Baldwin was in the board
who wore slacks and a polo were 60% higherroom in jeans, a nice shirt, with a blazer (he did in
than those who wore just a sleeved shirt and tie.fact have tie, but he was still in jeans). Earlier in
What does this say? This tells me that the daysthe broadcast he made mention to the fact that
of the power suit are going away and that it washe was the only Project Manager on the show
not the suits or the polo shirt that closed thewith two wins. While others were in their power
deals, but rather how the person presentingsuits, Baldwin was focused on looking professional
presented themselves along with their idea.and seeing the victory through. Pint in case, the
The focus of the young professional is on theirsuit is not what made the wins happen, but rather
presentation and the idea that can sell rather thanthe person.
the label on the sleeve, as well as them feelingI believe that there is a new surge in the
confident in who they are and how they presentmarketplace. I love what the Master Motivator
themselves. I recently had a series of meetingshimself, Zig Ziglar, says, "...people buy from people
with a client and upon the first meeting I did inthey like..." So enter the day of the square toed
fact wear a suit and tie. When I arrived, theshoes, trendy shirts and nice jeans. Bankers
business owner was dressed in a nice shirt andbeware, there is a new type of business
jeans. Needless to say the next meeting I was inprofessional rising, they are strong, confident, and
jeans as well. The client was more interested inpoised, they look great, and, they are not wearing
his business, and not my finely pressed suit andthe power suits. Stay strong. Stay confident. Be
nice smelling cologne.comfortable.
Now, I am most definitely not saying that you do