| There is no mistaking that the culture of hip hop | | | | regardless of what name he is going by. His real |
| is bigger than ever. It has spread from the inner | | | | name, Sean John Combs, is reflected in his |
| cities of the United States into a worldwide | | | | clothing line, which is exclusively for men. Sean |
| phenomenon. The demand for all things hip hop is | | | | John provides an extensive fashion line, covering |
| huge. So, it stands to reason that this sense of | | | | dress and casual styles from the top down in |
| clothing would be huge as well. | | | | regular, big and tall, and boys sizes. |
| Fashion is extremely important in the trendy | | | | Shady Ltd.- is a relatively new brand, developed |
| fashion world. Just as much so, in fact for men as | | | | by Eminem, and partnered by Rocawear. Shady |
| for women. It is important to know what is out | | | | Ltd. Specializes in casual clothes like hoodies, jeans |
| there in order to be able to find the best style | | | | and polo shirts. The brand prides itself on appealing |
| choice. There are many designers of men's hip | | | | to everyone, while retaining its urban feel. |
| hop clothing. To list them all would require an | | | | G-Unit- is a brand that is also for more casual |
| e-book, so here are a few: | | | | looks. It is operated by 50 cent and partnered by |
| Phat Farm-has probably been around the longest | | | | Marc Ecko, of Ecko Unltd fame. |
| of all hip hop clothing brands. It was started by | | | | Ecko- is actually just one of the lines that Marc |
| Russell Simmons, former president of Def Jam | | | | Ecko produces, and is one of the original brands |
| music. Phat Farm took off when people started | | | | of hip hop. There is also Marc Ecko, which is more |
| seeing their favorite artists donning it for music | | | | skater, less hip hop, and Ecko Red, which is the |
| videos and has been widely popular ever since. | | | | accompanying women's line. |
| Phat Farm has a complete line of men's and boys' | | | | Akademiks- like G-Unit, and Shady Ltd. Is also a |
| clothing available. | | | | relatively new brand of streetwear, but is making |
| Rocawear- is owned and operated by hip hop | | | | a huge impact on hip fashion. Their styles are |
| mogul, Jay-Z. Jay-Z founded Rocawear with his | | | | edgy and fun. We have only scatched the surface |
| former partner Damon Dash in 1999. Rocawear | | | | of men's hip hop clothing designers. Rest assured, |
| also has a complete line of men's and boys' | | | | there is something for everyone's style in the hip |
| clothing, as well as one for women and girls. | | | | world. With so many choices, one simply needs to |
| Sean John- everyone knows who Diddy is; | | | | know where to start, and the rest is easy. |