| New plus size clothes designers are finding more | | | | always the case, especially in retail locations. The |
| and more fashion-aware women who demand the | | | | online integration of stock is viewed by some as a |
| same access to designer clothes as every other | | | | process-leader in the industry. That is, what |
| fashion consumer in the market. The fashion | | | | happens in online retail leads what happens in |
| industry is finally understanding that plus size | | | | brick-and mortar retail. The idea is, why make |
| clothes don't need to have noisy colors, tawdry | | | | people feel different if all the data tell us they're |
| patterns, and outdated cuts. The plus sized | | | | not? |
| designer market has evolved, and it can never go | | | | Another problem that women of all sizes run into |
| back. | | | | is the shortage of standard sizes in the fashion |
| There are over 30 million women in America who | | | | marketplace. To rise above this, consumers need |
| are size 12 or above. This group spends more | | | | to pay close attention to both measurement and |
| than $19 billion every year on their wardrobe | | | | size. In general, one or the other won't get you |
| every year, and have gotten noticed by some of | | | | the answer that you need, especially if purchasing |
| the hottest fashion houses in the trade. And why | | | | from a foreign store. Usually, women's sizes have |
| not? They account for 25% of the TOTAL | | | | a more merciful cut than miss sizes, so keep that |
| commerce in the fashion industry. | | | | in mind. |
| What does this all add up to? Size should not, and | | | | Until the fashion business makes amends with all |
| does not, limit fashion. | | | | their avowed enemies and standardizes their size |
| Still, the further consumers are removed from | | | | charts, make sure you take a look at the |
| population centers the more difficult it is to find | | | | measurements on everything you purchase. If |
| retailers with plus size designers on their shelves | | | | you still have questions, ask before you click!. It |
| as part of their regular stock. This is where the | | | | could save you a daytrip to the post office. |
| internet comes to the rescue - it has leveled the | | | | Wherever you do your shopping, plus size |
| field and given specialty retailers all over the world | | | | designers are no longer kept in the back, |
| access to the exact market segment they want. | | | | basement, or 5th floor. They no longer use the |
| And more often, plus size designer clothes are | | | | materials that no one else will use, and they're no |
| being shown right next to the other sizes in online | | | | longer baggy, mind-numbing cuts. But don't take |
| shops. This may sound trivial, but this was not | | | | my word for it - go out and see for yourself. |