| The continued influence of the Beatles on popular | | | | The longevity of punk fashion is a surprising |
| culture is a phenomenon that has essentially been | | | | phenomenon in that it so sharply contrasts with |
| unmatched in terms of the scope of their impact. | | | | the fashion styles demonstrated in broader |
| Clearly, there have been figures in the music | | | | society or even in the pop culture industry. This |
| industry like Elvis Presley, Madonna and others | | | | extreme contrast however may explain why |
| who have imprinted an identifiable mark on pop | | | | punk fashion has managed to sustain itself since |
| culture. The Beatle’s however have set a | | | | its emergence in the late 1970s and early 1980s. |
| precedent in demonstrating the broadest impact | | | | Punk fashion is an example of taking the concept |
| on the culture industry by their influence on | | | | of individuality to the extreme however it is |
| fashion, film, the concepts of popular art and | | | | clearly no less valid than the expressions of |
| music and even religious philosophy. | | | | individuality, tastes and interests that have been |
| From the start, the Beatle’s influenced fashion | | | | advanced by other pop culture figures and their |
| for both men and for women in ways that few | | | | followers. |
| other pop culture figures had before them. For | | | | Where punk fashion diverges however, is in the |
| American society, that influence was enhanced by | | | | fact that it has not been adopted by American |
| the fact that the Beatle’s fashion style was | | | | culture as broadly as other fashion styles have |
| uniquely different and essentially broke the fashion | | | | been. Although punk fashion styles have changed |
| rules that had existed prior to their introduction to | | | | throughout the last two decades, the foundation |
| American audiences. Most obvious were the | | | | of the classic punk fashion is still maintained in the |
| hairstyles and clothing that the Beatle’s wore, | | | | basic elements of excessive piercings, heavy |
| fashion statements that were in sharp contrast to | | | | boots, tight leather or denim pants topped by a |
| the more conservative styles that had been worn | | | | tattered and often graffitied tee shirt and, |
| by the pop culture figures that preceded them, | | | | perhaps most recognizable, the extreme hairstyle. |
| including Elvis Presley. | | | | The fact that punk fashion has not been broadly |
| Almost three decades after the Beatle’s | | | | adopted by society might be explained by the |
| explosive coming out from their humble beginnings | | | | fact that it is goes so far against fashion norms. |
| in Liverpool, the Beatle’s influence continues to | | | | That punk fashion has not been broadly adopted |
| manifest itself. Their influence on the popular | | | | by society might also be explained by the fact |
| music industry, for example, is marked by the | | | | that it is difficult to separate punk fashion from |
| way that music artists take greater control in | | | | the punk music style, a style that is, like punk |
| creating their own music style as well as in the | | | | fashion, clearly anti-establishment and radically |
| way that they present their music, incorporating | | | | against the norm. This however, is what makes |
| innovative methods of production, instrumentation | | | | punk fashion unique as well as inviting to those |
| and delivery that, as for the Beatle’s, might | | | | individuals who do not want adopt a more popular |
| make them the next pop culture icon. In terms of | | | | or “acceptable” fashion or music style and, |
| fashion, the concept of going against fashion | | | | perhaps more importantly, are against or do not |
| norms as a means of representing one’s | | | | want to be confined the social norms that have |
| individuality and tastes that was influenced by the | | | | otherwise created a largely homogenous, |
| Beatles continues to be manifested. All one has to | | | | uninteresting and culturally restrained society. |
| do is watch the latest music videos or film and | | | | Although punk fashion has found only a small niche |
| music award shows to see how that influence | | | | in American culture, the minority segment of |
| continues in the wide range of fashion styles that | | | | society that has and continues to adopt its |
| have evolved. | | | | elements are obviously aware that it makes the |
| The Beatle’s ground-breaking attributes have | | | | vivid and recognizable statement that it will not be |
| made it acceptable for pop culture figures as well | | | | forced to conform to social norms; a declaration |
| as the average individual to go against the norm, | | | | that it is fair to suggest has existed since the |
| to bring their own styles, tastes and interest to | | | | foundation of American society and will forever |
| the industry and to society and, for the pop | | | | be evidenced in cultural elements like punk fashion. |
| culture figure specifically, to strive to affect their | | | | Article submitted by Riley Musbach, senior writer |
| own influence on the culture industry not only to | | | | at Paper Masters. Riley has been a writer and |
| their own advantage but also to the advantage of | | | | contributing editor at Paper Masters for over 6 |
| the consumers of pop culture. | | | | years and has a wide range of author experience. |