Shanghai International Fashion Fair

hai International Fashion Culture Festival Organizingpractice should be further and do their own
Committee will be launched during next year'scharacteristics. As a driving force, MODE
Expo will be a new fashion show - ShanghaiSHANGHAI clear objectives, mainly for the
International Fashion Fair (MODE SHANGHAI 2010).branded apparel business, especially brand new
The exhibition is sponsored by Shanghai Textilerecruits - fashion, potential and development
Technology Service & Exhibition Center,prospects of the brand.
ShanghaiWorld Expo 2010 Shanghai will become the world's
Garment Trade Association, Shanghai Martattention, hold period (May -10 months) will have a
contractors, will be 19-21 May 2010 held atdaily average of 400,000 people in the visitors to
Shanghai Mart.participate in the activities of the Expo, and Expo
For a long time, all kinds of fashion show has beenheld during the trade exhibition, will the effective
a large number of brands with their own personalimage display products help companies improve
interpretation of a unique style gluttonous fashion,brand position, the promotion of trade
a large number of domestic and foreign brandstransactions.
are also looking forward to cutting-edge platformShanghai Textile Technology Service &
that tried his hand through this. However, endlessExhibition Center has been the same, including
costume show, but the fashion brand can reallyShanghai Apparel Association, the Shanghai Textile
play, and strive to meet the fashion brands toIndustry Association and a number of foreign
open up the market are few and far, MODEprofessional firms, including many specialized
SHANGHAI is one of them.agencies, established a considerable force MODE
The first half of 2009, the National key largeSHANGHAI operations team. Organizers hope that
retailers clothing retail sales rose 10.3% year onthe collection of weather, geography, people, to
year volume growth of 5.58%. Financial turmoilhost a win-win, or even the success of the
has resulted in a bottom after the economic crisis,exhibition win.
sales of our clothing merchandise is gettingMODE SHANGHAI is a new event, location, and
warmer. With the garment industry restructuringfunction of new, mainly for the exhibitors are: To
and development, brand clothing sales channelsopen the Chinese market, foreign second and
and models have been change and innovation, thethird line of fashion clothing brands and domestic
new sales channel is becoming clear, the growth inbrands; in the country has a number of outlets,
sales of clothing plays a good role in promoting.but not open the Yangtze River Delta market
According to the survey, has entered thefashion brand; cutting-edge, personalized designer
business district of Shanghai has more than 900label. MODE SHANGHAI will strive to provide
clothing brands (including foreign brands), whilecomplete services for these brands, including
many domestic cutting-edge fashion apparelcorporate image building, look for corresponding
brands and a large number of foreign second andagents, dealers and shopping malls in need of
third line of the brand are looking to find an openbrands can be personalized business services.
channel of the Shanghai market. Meanwhile, theShanghai's clothing production, while not accounting
Shanghai business district are also major fashionfor the forefront, but Shanghai is China's most
brand for the changes in the growingimportant brand Heights: on the one hand there
convergence of efforts to update the situationare many new emerging local brands, on the
slowly.other hand, Shanghai is also the all brands
Shanghai by Western culture and fashion of deep,compete for market. At present, China's
its surrounding areas such as Zhejiang, Jiangsu, aconsumer groups are market segments,
traditional gathering place of textile and garmentprofessional exhibition will also follow this trend.
industry, it has always been a clothing brandShanghai International Fashion Culture Festival as
Shanghai will compete in the retail market. Uniquethe most important activities, the Shanghai
cultural origin, the geographic advantages andInternational Fashion Fair (MODE SHANGHAI 2010)
economic status to Shanghai as the mostwill inherit the "Fashion Expo, Green Expo"
promising international fashion capital.concept, with its unique marketing and sales
Shanghai International Fashion Culture Festival tocapabilities to assist companies to help apparel
do a lot of years, as one important component offashion brands to open up independent innovation,
their professional exhibition with the internationalpromote the brand and increase market share.