| There are certain basic rules to follow when | | | | uninviting, they won't bother to stop and look. |
| merchandising clothing in a retail store. Whether | | | | Group similar items together. Sportswear may be |
| you are a small boutique or a large department | | | | kept near tennis shoes. Sunglasses may be |
| store, these basic rules will help you to keep your | | | | displayed by swim wear. Keeping things together |
| sales up and your customers happy. | | | | that go together is not all that hard. Be careful |
| Remember that you are the one trying to entice | | | | not to group large numbers of items together. |
| the customer. They do not want to work to see | | | | For instance, don't go for the shirt department. |
| what you have to offer. They don't want to dig | | | | It's too much to take in at once and people will |
| through piles, have to ask for sizes or read a lot | | | | not look past the first few feet of displays. Small |
| of sales copy. They are only going to consistently | | | | groups of merchandise don't overwhelm, but |
| buy what they see. | | | | entice the shopper to keep going. |
| You must keep your displays full so that people | | | | Offer special deals and discounts. This is especially |
| do not get the impression that something is not | | | | important for first time buyers. They will spread |
| going to be restocked. This makes them think | | | | the word to more people. Never underestimate |
| that it won't be restocked for a reason and they | | | | the power of word of mouth. Be polite and kind |
| won't even look. Additionally, people buying clothing | | | | to every customer, no matter what. That doesn't |
| like to feel like they are the ones to discover a | | | | mean that you have to give in to every demand, |
| new style. If the racks are getting empty, the | | | | just be matter of fact and do not lose control. |
| customer will get the impression that everyone is | | | | Choose garment racks that face outward to |
| already wearing this, and they will pass it by for | | | | display your items properly. The right garment |
| something newer. | | | | rack can be as important as a lot of expensive |
| Front facing merchandise always out sells items | | | | advertising. Remember to keep a large inventory |
| that are hidden on clothing racks. You can choose | | | | of sizes and refill racks often. Be polite and |
| garment racks that display clothes at the end | | | | appreciative to your customers. Group similar |
| where they can be seen. People will not dig for | | | | items together into small, easy to shop, sections. |
| items in your store. They want to casually | | | | Using these tips will help you keep your sales |
| browse and discover things around every turn. If | | | | moving. |
| all the racks look the same, crowded and | | | | |