Mens Fashion Accessories Market; Undersupplied

Economic downturn or not, the men’s fashionbracelets, plus for the younger and more daring,
accessories market is grossly under supplied andear decoration, rings and bracelets.
below par.In all, independents have not missed the plot like
Fashion houses and high street stores aresome larger department stores. They remain in
trimming back on variety to turn the economicconstant contact with customers and deliver in
tide, but not without risk, less choice and varietyaccordance with demand, without sacrificing
may deliver better dividends, but the demand forvariety, choice and quality.
difference still grows. And it is growing toward theWhen you don’t have to report to a board of
independent online and high street stores.directors or navigate your way through a
They have positioned themselves and building onlabyrinth of middle management you are able to
customer loyalty. Small enough to cater for realfocus on the more important issues like design,
time demand and offering a level of service.sourcing, manufacture and supply.
Department stores are increasingly  ill equippedIn spite of the inevitable global control that large
to provide the same.retailers will command, there’s always going
Staff loyalty and commitment is as important asto be a sizable niche that can only be filled by
customer loyalty. Look after your staff and theydedicated independents such as patrick
will look after your customers repeatedly.We don’t have to provide a lot of references
However the retail industry relies heavily on partto back up our argument. The evidence is easy
time casuals whose commitments lie elsewhere inenough to find. Just go on line and see how hard it
studies or affording lifestyle.is to find authentic, current collections by well
Plus wages in this industry are comparatively low,known brands. Then go traipsing around the malls
providing little incentive.and street shops and you will get an indication of
Meanwhile the generic flavour of menswearthe generic nature of men’s fashion clothing.
stagnates.Now this is where we make a recommendation
The quality suffers as often as designer brandsbefore concluding with an interesting anecdote.
are swallowed up by corporate entities andHave a look at these designer ties. Remembering
manufacturing licences are un-policed.they are not all the same, one size fits all the
More damage is being done to brand names bybetter ones are engineered for countless good
the volume of counterfeit products availableknottage.
online, just spend a little more time researching toA little History.
determine authenticity and, then you are assuredThe legendary celebrity tailor Douglas (The Italian
of getting full value.Job) Hayward dies. A new Archive Room at No 1
Vivienne Westwood keeps a very tight rein onSavile Row is curated by James Sherwood and
authorising online and traditional retailers. Its like allinaugurated in honour of the late Robert Gieve. In
commodities, if the market is flooded the valueMarch 2008 The London Cut exhibition is invited
will decrease.to show at the British Ambassador's Residence in
At 60 something Westwood is at her creativeTokyo. A satellite exhibition then travels to Isetan
peak. She is catering to demand from men whowhere Savile Row dominates the prestigious
seek to differ.store's windows and exhibition space. A three
Customer loyalty and staff loyalty is achieved inone-hour documentary mapping a year in the life
line with constant observation of consumerof Savile Row is aired on BBC4 while BBC2 follow
demands.The London Cut to Tokyo for a further British
The true value lies in the product and, laid outfashion series to be aired in autumn.
include, silk ties, cufflinks, scarves, belts, wallets,The economic downturn is no excuse to
lapel badges, pendants, pocket squares andundersupply a demanding market.