London Boutique Clothes Shopping Done Easy

>Lipsy, Orion, and Jovonna.
London is a great place to find unique boutiqueIf you are truly looking for London independent
clothes, but it is not the simplest thing to do. Finddesigner clothing, then the Laden Showroom on
out the best and easiest places to find UnitedBrick Lane, closest to the Aldgate East Tube
Kingdom brands and designer clothing withoutStation, should be your main destination. The
aimlessly wondering the streets of London all day.Laden Showroom was opened in 1999 by siblings
In 2007, I landed in London’s HeathrowAdele and Barry Laden. According to their
International Airport ready to begin a one yearwebsite, celebrity shoppers include Victoria
Masters in Finance program at London BusinessBeckham, Lisa Tarbuck, and Sophie Ellis-Bextor.
School. I only had two preconceived goals beforeThey carry over 55 independent UK designers,
arriving. First, I needed to earn my degreeeach with their own little section. Without a doubt,
because tossing away over $100k in studentif you are looking for truly unique and designer
loans would have been dreadful. Second, I wantedclothing, then Laden Showroom is your one stop
to have fun. In all honesty, I would say thatshop.
earning my degree was my second priority.Finally, exploring the open markets during the
I never imagined that I would open an onlineweekend is a more hectic and exciting way of
clothing boutique, Darling, with my classmate andfinding boutique clothing. There are a handful of
now girlfriend. We called it our “final project,”markets throughout London that I have not
but in reality we were pursuing our personalvisited, but the two that I know of that you will
dreams. Being finance students, we did not havebe able to find independent designers showcasing
any experience starting and operating an appareltheir work is Portabello, near the Notting Hill Tube
store. So, we researched as much as we could.Station, and Sunday UpMarket, near Aldgate Tube
One aspect of our research was sourcingStation. Also close by is Spitafield, as well as the
boutique clothing.Laden Showroom on Brick Lane.
I do not claim to be an “insider” when itThere are tons of clothes at the markets, but
comes to shopping in London, but I know enoughyou have to remember that not all of them are
to find uniquely London boutique clothes withoutnot really boutique or designer clothing. This is
aimlessly wandering the streets, which still is not aespecially true for Camden, which is still fun to
bad idea when you really want to learn about thevisit. Probably 90 percent of the clothes stalls
city.carry inventory from the wholesale district of
Probably the most accessible and convenient placeCommercial Road in London where they
to find boutique clothing is Topshop Oxfordessentially just sell cheap knock-offs of original
Street, which is right in front of the Tube Station.designs. For the bargain shopper, this is great, but
Topshop is a British clothing store chain and itsfor the boutique and designer shopper, it is not
Oxford Street location is said to the thewhat you want.
world’s largest fashion store, which alsoThe only way to truly tell if the stall is carrying
serves as its flagship store. Topshop Oxforddesigner clothing is simply by asking the stall
Street is very overwhelming, but if you focus onowner. The stall owners are usually the designers
the lowest floor - the basement - you will find theand will be more than happy to let you know.
concession brands. Concession brands are notAfter a while, you can just tell which stalls are
owned by Topshop, but rather a collection ofcarrying really unique pieces and which ones are
United Kingdom brands and independent designerscarrying “commercial road” goods. These
that Topshop finds special. It is no secret, butstalls are not easy to find, but of course there is
Darling carried a handful of the same brands, suchself reward of getting unique almost one of a kind
as TFNC and Darimeya. Other brands also includefashion.