| Tag: All-American Juniors,Exciting New Brands in | | | | fleece in classic, traditional styling. Joining the |
| Young Men's,fleece sweaters,hip hop styles | | | | Young Men's best tier of national brands is |
| From: | | | | Whitetag, an "urban rock" inspired collection. With |
| In order to continue to offer an exciting & | | | | a focus on premium denim the brand will offer |
| complete assortment for its teen and young adult | | | | trend right, art driven tees, woven shirts and |
| customers, J. C. Penney Company Inc. announced | | | | fleece track jackets. Denim jeans from the |
| the launch of private brand Decree in Juniors as | | | | collection will showcase the latest fits and finishes |
| well as exclusive brand American Living and | | | | with superior quality and uncompromised attention |
| national brand Whitetag in Young Men's. | | | | to detail. |
| Brand's launches are an integral part of the | | | | Lifestyle Merchandising Initiative |
| Company's strong assortment aimed at teens | | | | To ensure the Company continues to offer its |
| which also includes a new lifestyle merchandising | | | | customers merchandise that inspires, JCPenney is |
| initiative in its Juniors department and an enhanced | | | | focused on delivering styles that reflect a full |
| store environment. As the No. 1 department | | | | range of its customers' lifestyle preferences |
| store for teens in the mall, this strategy extends | | | | through a lifestyle merchandising initiative that |
| JCPenney's leadership position and creates an | | | | targets four lifestyles: conservative, traditional, |
| opportunity to further capture the loyalty of | | | | modern and trendy. Building on the success of this |
| most discriminating, yet increasingly influential | | | | lifestyle merchandising initiative in its Women's and |
| customers - teens. | | | | Men's apparel departments, JCPenney is bringing |
| "Teens have always been a cornerstone of our | | | | lifestyle merchandising to its Juniors department, |
| business and they are emerging as today's key | | | | focusing on the following four Juniors lifestyle |
| influencers of purchase decisions made by their | | | | categories: |
| family," said Ken Hicks, president and chief | | | | - All-American – |
| merchandising officer for JCPenney. "Given the | | | | The largest lifestyle in Juniors, "All-American" is |
| increasing importance of this segment, we're | | | | driven by denim, fashion knits, fleece sweaters. |
| building on our strong relationship with teens by | | | | It includes brands such as The Original Arizona |
| delivering a complete array of relevant lifestyle | | | | Jean Company, Levi's, Flirtitude, C7P,A Chip and |
| offerings and brands that are as diverse as the | | | | Pepper Production, Le Tigre and will include the |
| Juniors and Young Men's customers that we | | | | new private brand Decree. |
| serve. JCPenney is the only destination where | | | | - Fast track – |
| teens can find such a powerful range of offerings | | | | This lifestyle consists of trendy fashion denim |
| - from apparel, footwear and accessories to | | | | and conversational prints. It includes brands such |
| beauty with our Sephora inside JCPenney concept | | | | as Fang, Underground Soul, Self Esteem and |
| -- that enables them to create their own individual | | | | Vigoss. |
| style at a smart price." | | | | - Dressy/Going Out – |
| Decree - A New Private Brand for All-American | | | | This lifestyle targets JCPenney's work |
| Juniors | | | | event-wear category featuring dressy separates |
| This Back-to-School season JCPenney will launch a | | | | for special occasions. It includes brands such as B |
| new private brand Decree, adding to the | | | | Wear, Tracy Evans, Heart and Soul and Star City. |
| Company's lifestyle offering in Juniors. This launch | | | | -Urban – |
| builds on the recent announcement of national | | | | This lifestyle consists of fashionable, hip hop |
| brand Le Tigre - now available at JCPenney - and | | | | styles. It includes Southpole and the recently |
| exclusive brand Fabulosity - also available to | | | | announced Fabulosity by Kimora Lee Simmons. |
| Juniors this Back-to-School season. | | | | Enhanced Store Environment: |
| Designed, developed and sourced in-house, | | | | Along with exciting and engaging marketing |
| Decree will offer sophisticated apparel, accessories | | | | aimed at teen audiences, customers visiting the |
| and footwear aimed at female teens and young | | | | Juniors and Young Men's departments this |
| adults. The all-American inspired brand will be | | | | Back-to-School season can expect store |
| premium denim driven, providing JCPenney's | | | | environment enhancements such as new fixtures |
| younger customers on-trend, relevant and | | | | and graphic images, mannequins at the front of |
| authentic styles with superior quality and fit all at a | | | | the departments which will showcase new styles |
| smart price. | | | | and show customers how to wear the looks, and |
| Exciting New Brands in Young Men's | | | | in select stores music from today's top recording |
| The Young Men's department will also add two | | | | artists will be played in the Juniors and Young |
| exciting new brands just in time for the | | | | Men's departments. Furthermore, at JCPenney's |
| Back-to-School season. American Living for Young | | | | new off-mall format stores the departments will |
| Men,an exclusive brand developed by Global Brand | | | | feature newly designed dressing rooms with flat |
| Concepts, a division of Polo Ralph Lauren, will | | | | screen televisions and sitting areas. |
| feature premium denim, signature polos, tees and | | | | |