| The internet has made a massive difference to | | | | considerable resources into creating an online |
| so many sectors of the economy. The traditional | | | | shopping experience that not only provides the |
| model of the retail outlet has been changed | | | | customer with the convenience they are looking |
| forever, where people used to think of shops as | | | | for, but also follows and promotes the brand |
| the bricks and mortar establishments of old, so | | | | image that the retailer has spent many years |
| the new generation thinks of shops as places | | | | developing. For the traditional 'catalogue retailers' |
| they visit from the comfort of their own homes. | | | | this has been even more of a boon, the |
| The ecommerce website has revolutionised | | | | resources that traditionally were used to create |
| commerce, no market has been left untouched | | | | the catalogues could now be used to create the |
| by its monumental influence. This article will look at | | | | website. They have been given a cheap and easy |
| how the clothing market has been changed by a | | | | method to deliver that 'catalogue' to their |
| move to online retailing. | | | | customers, not through the traditional postal |
| The clothing trade has been one sector that has | | | | route, but via an easily updateable internet |
| been quick to pick on the huge increase of online | | | | system. |
| shoppers. This has been a massive benefit for | | | | For the customer this online retailing development |
| both main retailers and smaller boutiques alike. | | | | has created a world where even plus size clothes |
| Both can access their markets directly, and for | | | | can be ordered at almost any place or time. A |
| companies with a niche, the web has been a | | | | consumer can visit the website of a large clothing |
| perfect forum for a company to exploit that | | | | retailer select the item and style, then order a |
| niche. | | | | number of different sizes from size 6 to plus size |
| For many, day to day clothes retailing is | | | | 28 to ensure they receive the correct size. The |
| something that they would prefer takes them as | | | | only downside will be the understandable increased |
| little time as possible. If you are looking for simple | | | | cost to cover the additional postage and |
| items then the notion of a trip to the high street | | | | packaging. |
| (with all the associated costs) is not something | | | | The future is certainly bright for online clothes |
| that necessarily appeals. The large retailers have | | | | retailing, it has enormous benefits for both the |
| noticed this trend and have been very effective | | | | consumer and retailer. |
| in exploiting it. They have put time and | | | | |