| The level of profit you can earn selling in a store, | | | | relatively current. If your customers are in rural |
| flea market, or on eBay,is based on how low you | | | | areas, or outside of the United States, they will |
| buy your merchandise for. | | | | be fine with buying clothing that might not be the |
| Let's assume you are a reseller that focus on | | | | latest fashion being sold at Macy's. |
| brand name clothing. | | | | Wholesale Buying Reason #2 |
| You come across a lot of Polo Ralph Lauren shirts | | | | Ask for volume based discounts. Wholesalers |
| with an original retail price of $80. | | | | make their money on volume, especiallysince they |
| Your goal is to offer your customers a 50% | | | | work on small profit margins. Wholesalers keep |
| discount on the clothing. | | | | their prices low because they know that their |
| A 50% discount on the clothing is a sizable enough | | | | business is based on the profitability of the resale |
| savings for yourcustomer. Most department | | | | potential of their merchandise. Provided that you |
| stores run sales of between 25% to 75% off on | | | | can buy in large quantities, wholesalers will be |
| their clothing,so if you can consistently offer your | | | | more than happy to give you lower prices. |
| customers a 50% discount, you will pull them in | | | | Wholesale Buying Reason #3 |
| toyour store. | | | | Slightly irregular merchandise. Often a |
| The same applies to eBay and flea market sellers. | | | | manufacturer makes slight errors in production |
| Now since we know that you will be selling the | | | | that lead towards the rejection of merchandise. |
| Polo Ralph Lauren shirtat $40, your goal is to buy | | | | Errors can include pattern variations, color |
| the shirt for below that price. | | | | schemes, and size discrepancies. |
| Below you will find some of my best tips for | | | | As long as the error isn't anything major, the |
| buying merchandiseat the lowest possible | | | | clothing will be still be highly sellable. |
| wholesale prices. | | | | Customers love buying this type of clothing, since |
| Wholesale Buying Tip #1 | | | | they know that the irregularity is hard to spot, |
| Last season merchandise. By buying wholesale | | | | and that they are still getting to wear the brands |
| merchandise from the previous season, you will | | | | they like, at prices substantially below the original |
| be able to buy at dirt cheap prices. Even though | | | | retail price. |
| the merchandise is from last season, it will still be | | | | |