| If you don’t have mannequins in your store | | | | going through the process in their mind whether |
| or boutique, then you could be making a big | | | | they planned to or not. Even if they would have |
| mistake. There are so many benefits to having | | | | never looked twice at the clothes on the rack, |
| mannequins in the store that you probably | | | | seeing them on the mannequin almost forces |
| haven’t even begun to imagine how they | | | | them to consider it. This is a powerful marketing |
| could help you. | | | | tactic that helps boost sales. |
| Most retailers invest a little in mannequins simply | | | | Mannequins throughout the store can help your |
| to fill out their window displays. Well, they soon | | | | customers to locate items that they may be |
| discover that there are so many other benefits! | | | | interested in. If they pass the front of the store |
| Mannequins can not only help you to make | | | | and nothing really grabs them, they are likely to |
| money, but can actually save you money, | | | | stop wasting time and leave. But mannequins |
| influence your customers to buy, reduce your | | | | offer a big visual clue as to what is in store if |
| losses, and save your employees’ time. | | | | they keep travelling deeper in. They may see |
| Here we’ve listed just a few ways that | | | | dress mannequins in the back that catch their |
| mannequins can help you. Once you start getting | | | | eye. Big hats or brightly colored clothing are |
| into them you’re bound to discover new and | | | | helpful here, too. This gives you the opportunity |
| exciting ways to use them. | | | | to have customers check out your other |
| Almost all sales are unplanned. This is why it is | | | | promotions along the way. |
| so important to influence the people that pass by | | | | Mannequin displays can also help you to reduce |
| your store. Consumers have a deep seeded | | | | losses. Put them in areas where shoplifters |
| desire to fit into a group or vision that they have | | | | might think that they will find some cover. |
| of themselves. When looking to buy clothing, | | | | Mannequins, especially tall or elevated ones, give |
| they go through a process of imagining | | | | people the feeling that they are being watched. |
| themselves wearing the clothes, what they might | | | | This is often enough to deter a thief. It is |
| be doing while they are wearing them, and how | | | | especially effective if you spotlight the mannequin |
| that might make them feel. If all areas of their | | | | or arrange things in a way that give the shoplifter |
| decision making process are satisfied, they are | | | | little cover. Don’t put circular racks in a back |
| likely to make a purchase. | | | | corner, it is too easy to hide from the cameras, |
| Using a mannequin not only gives them the | | | | mirrors, employees, etc. Open bottom tables |
| subconscious approval of other human beings, but | | | | are better displays for these areas, or simply |
| also forces the image of the clothes being worn | | | | leave the floor clear and rely on spaced out |
| into the mind. The consumer instantly starts | | | | gridwall or slatwall displays. |