| For men, buying clothes, accessories or the | | | | and is not just a 'it will do' product. Fashion |
| perfect gift is notoriously difficult, and more often | | | | comparison sites are slightly different to other |
| than not we settle for second best. As we are all | | | | comparison sites in that they are much more |
| well aware, men like to shop as quickly and | | | | visual. We buy clothes we like based ultimately on |
| effortlessly as possible, where as women are the | | | | their visual appearance, rather than finding the |
| complete opposite. Who was it that said 'men are | | | | cheapest pair of jeans on the market, or at least |
| from Mars, women are from Venus?' So True! | | | | we should. |
| (John Gray if you actually wanted the answer to | | | | What a fashion comparison site should be? |
| this rhetorical question). | | | | The site should be simple, clean, easy to navigate |
| So how can men shop quicker and easier I hear | | | | and not too overwhelming in choice. We don't |
| you ask? Simple, by using comparison sites. Since | | | | necessarily want a fashion comparison site to list |
| these sites have come onto the scene their | | | | a thousand places where we can buy those Levi |
| growth has been double digit. Why? Because, they | | | | Red Tab jeans. Now the main reason for this is |
| allow you to shop and compare the market from | | | | that we chaps don't know the fashion world like |
| one place, thus making it easier, thus making it | | | | women do, we don't know the latest pair of |
| popular (in Layman's). Now it is highly likely that | | | | Levi's coming on to the market or the best |
| you will have heard of these types of web sites | | | | knitwear designer. We make our decisions based |
| before however, a lot of people when they think | | | | on visual appearance as well as other factors like |
| of comparison sites they think of car insurance, | | | | price and quality. |
| home insurance, choosing a mortgage etc. Whilst | | | | So in order for a men's fashion comparison site to |
| these are all excellent uses for a comparison | | | | be effective we need a 'snapshot' of the market |
| sites, I am focusing on certain products as the | | | | offering a decent level of choice for the target |
| title suggest which do not automatically spring to | | | | audience. We want to look at approximately one |
| one's mind, these are, men's clothing, men's | | | | hundred different styles and colours, as this is a |
| accessories and gift ideas for men. | | | | large enough choice. Any more than this and we |
| Yes you can shop men's clothing, accessories and | | | | are overwhelmed and are right back at square |
| gifts from a comparison site, making it a lot easier | | | | one. I have been on fashion comparison sites and |
| and quicker to shop but ultimately allowing you to | | | | have been shown for example 2628 pairs of |
| find something which you are truly happy with | | | | jeans. |