| This is the second article in a five-part series that | | | | your latest fashions. Make sure your company |
| details exactly what you need to market your | | | | name is obvious for branded effect. |
| fashion boutique and make it a success. | | | | Flyers - Like posters, flyers can be placed on |
| If you own or operate a fashion boutique, do not | | | | bulletin boards and anywhere else your target |
| print your own marketing materials unless you | | | | audience frequents. |
| have a talented graphic designer on staff - and | | | | Booklets/guides - A rather unique yet extremely |
| you'll still want to opt for a professional printing | | | | effective approach to fashion boutique marketing |
| company to put your message on paper. | | | | is to print booklets about how to choose the right |
| Desktop-printed brochures, flyers and postcards | | | | styles for one's body. You've seen similar guides in |
| are dull and lifeless; but the same pieces printed | | | | magazines your target audience undoubtedly |
| on state-of-the-art presses are sleek and | | | | reads, telling them how to pick jeans that have a |
| attractive. Your fashion boutique customers value | | | | slimming effect or that accentuate hips. You can |
| appearances, so choose an affordable online | | | | do the same with input from fashion designers. |
| printing company such as PsPrint to deliver your | | | | Catalogs - Catalogs are a staple of the fashion |
| message with professionalism. | | | | boutique business. In fact, many companies sell via |
| Must-have fashion boutique marketing materials | | | | direct-mail catalogs alone. |
| Business cards - Business cards are cheap and | | | | Brochures - Your brochure should include images, |
| expendable. Print as many as you can hand out, | | | | features, benefits of your fashion boutique's |
| and make sure everyone you meet has one. | | | | styles as well as before and after shots of |
| Your business card should reflect your fashion | | | | wardrobe makeovers so it's easy to see why |
| styles. | | | | you're the No. 1 choice. |
| Postcards - Postcards are likewise extremely cost | | | | Calendars - Everyone loves (and uses) free |
| effective and can be targeted to several market | | | | calendars. Try a new fashion theme each month. |
| segments within your niche. Showcase your styles | | | | Other materials you should consider producing |
| and designs, and include a discount coupon or | | | | include a website, door hangers and a corporate |
| special event promotion when you send postcards | | | | identity package (complete with letterhead, |
| out. | | | | envelopes, brochure, flyer, business card and |
| Posters - Design posters with models wearing | | | | pocket folder). |