| It is not a new thing for the fashions of the | | | | were and are a huge part of growing up in the |
| youth to be criticised by the previous generations | | | | UK and young men who are seen in these brands |
| and for young people to be stereotyped by what | | | | does not mean that the young men are |
| sort of clothes they are wearing. This problem is | | | | automatically football hooligans or trouble makers. |
| especially prevalent for the way people look at | | | | Many of these clothes are in classic styles that |
| young men and the way they choose to dress. | | | | are far smarter than the sportswear that so |
| The iconic piece of clothing that has faced the | | | | many young men choose to wear. A Harrington |
| brunt of peoples criticisms for how people dress is | | | | jacket, button up shirt and desert boots are far |
| the hoody. Any teenager seen wearing a hoody, | | | | smarter and respectable than what many youths |
| is automatically tarred as a chav, a hooligan and | | | | choose to wear and is never the cause of the |
| an all round trouble maker. | | | | intimidation and public damage that is caused up |
| Criticism of Modern Menswear is not a new thing | | | | and down the country. |
| however, everyone is aware of the clash of the | | | | Speaking from my experience of growing up in an |
| subcultures in the 1960's between the Mods and | | | | urban environment and wearing these brands, I |
| Rockers who's contrasting fashion sense and | | | | can speak candidly about the misguided and unfair |
| cultural touch points was know to culminate in | | | | stereotyping faced by people of my age. Many |
| violence and riots between these two groups. | | | | young men between the ages of 16-21 are |
| UK Mens Fashion was also a huge part of Casual | | | | interested in men's vintage fashion and the higher |
| Culture in the 80's and 90's, which was seen as | | | | levels of disposable income that comes with being |
| going hand in hand with the violence that marred | | | | this age means that young men will look to buy |
| the English football terraces up and down the | | | | designer brands and high quality menswear. |
| country between young men. At the very centre | | | | Overall if people in general were to look deeper |
| of this culture was mens designer fashion and | | | | than the brands or garments young men are |
| how being seen in the right clothing was one of | | | | wearing to how they behave and fit into society |
| the most important elements of being a part of | | | | then more young people would grow up far less |
| these groups. Being seen in the right brands like | | | | defensive. |
| Stone Island, Fred Perry, Lacoste and Victorinox | | | | |