| As the owner of a retail fashion business, I get | | | | jewelry, hats or a basic black handbag! |
| asked all the time, what truly sets extraordinary | | | | In fashion, we find customers look for traditional, |
| retailers apart from the multitude of boutique | | | | structured looks that feature ultra luxurious |
| owners that fail each year - trendy tops, | | | | designs that absolutely nail the fashion trends of |
| accessories, and sizes for all body types (all)!! | | | | the moment. At we are very fortunate to be |
| The boutique retailers that fail all seem to have | | | | able to carry so many incredible brands like Sinful, |
| one thing in common, a complete disconnect from | | | | Affliction, Xtreme Couture, Melie Bianco Handbags, |
| their customers and how fashion needs to work | | | | De Leis Crystal Hoodies, and so many more that |
| in their lives. This is especially true in the tough | | | | customers can always find something online or in |
| economic times that we face today when | | | | our flagship store that fits their tastes. |
| customers have to make their budget stretch | | | | Additionally, we have found that it is important to |
| further than ever. | | | | create our own Be Envied…items with unique, |
| In tough economic times, value is the most | | | | one of a kind brands, like Envy Tops, Stash 129 |
| important factor. Please notice that I said | | | | Clothing, A.B. Niccoli Jewelry. These are items |
| “value” and not just “price” | | | | that just drive our clients and competitors crazy |
| because more factors go into having a customer | | | | forcing strangers to ask where they bought the |
| purchase a fashion item. Is your boutique | | | | cool tops, It Jeans, Spanx, rhinestone hats, and |
| business providing versatile items so that | | | | other trendy fashion accessories. |
| consumers can mix with other accessories to | | | | Now that we’ve focused so much on |
| create multiple outfits? Our sales people provide | | | | versatility and value, we can also say that we |
| knowledge and suggestions to customers to show | | | | have unbeatable prices that help move |
| how versatile a new black tee can be with a | | | | merchandise; this will make your boutique |
| Peace Scarf and the right Melie Bianco Handbag. | | | | successful. At we sell so much merchandise that |
| Are your sales people then showing your | | | | our manufacturers provide the best pricing to us |
| customers how the same new Sinful Tee | | | | that we choose to pass along the savings to our |
| combined with an inspirational Serenity Bracelet | | | | customers. Furthermore, manufacturers come |
| and an Ed Hardy Handbag is a completely | | | | to us first to preview their new items so you our |
| different look? We sell an experience, not just | | | | customers can be assured to be on top of the |
| the latest Men’s Affliction Top, with the goal | | | | trends before all of your friends. These |
| of building a relationship with our customers that | | | | relationships with our fashion partners means that |
| bring them back when they just can’t figure | | | | you can find the latest Sinful, Affliction, Melie |
| out what gift to buy for their friends or what to | | | | Bianco, rhinestone cross shirts, inspirational jewelry |
| wear for that Saturday night date. We help | | | | or any other accessories of interest on our site, |
| people create an experience when shopping for | | | | or at our flagship store in Colorado, in the best |
| men’s clothing, women’s plus size clothing, | | | | and widest selection that will fit all body shapes. |