| Designer Jeans, Designed to Fit - Regardless of | | | | ones that were made in your size. 'At the height |
| Shape or Size | | | | of my modelling career I was a good size 14 to |
| The change room experience when shopping for | | | | 16 and I used to cringe when they said we were |
| jeans is traumatic for most women - and those | | | | shooting jeans. It was all muffin tops and long |
| with curves could be forgiven for claiming it a | | | | crutches'. |
| human rights violation. | | | | So when a visit to New York City introduced |
| Natalie Wakeling, an Australian plus-size model and | | | | Natalie to the wide range of denims available, she |
| now owner of Embody Denim says 'I don't | | | | knew she had to start a business offering |
| understand why a woman doesn't have the right | | | | flattering jeans for all shapes and sizes. 'I |
| to own a pair of stylish jeans just because she | | | | desperately wished I could fit into the beautiful |
| has curves. I just don't get it'. | | | | designer jeans I saw around so I decided to |
| Wakeling has designed a range of jeans which are | | | | make them instead but as well as being designer, |
| available in a size 8 to 26. She has cleverly | | | | my jeans are designed to fit'. |
| designed them to fit different body shapes, from | | | | Wakeling wants to be clear, however that hers is |
| hourglass to noodle, apple to pear and love heart. | | | | not purely a plus-size label, 'I've had a lot of |
| Even expectant mums to be have not been left | | | | demand for jeans from smaller sizes including size |
| out of the ultra hip designs . | | | | 8. All the PR specialists I spoke to before starting |
| Natalie's aim for her range is that every woman, | | | | my business told me there was no way I could |
| regardless of size or shape will be able to find a | | | | market a range that caters up to a size 26 as a |
| pair of jeans to not only fit but to feel wonderful | | | | mainstream fashion item, but it looks like I've |
| in. 'Jeans are something every woman needs. It's | | | | proved them wrong. The jeans are meant to be |
| a staple. No matter what size or shape you are, | | | | fashionable after all' explains Wakeling. |
| you have to have a pair'. | | | | 'I've got ten styles and I have started selling |
| As a plus-size model in Australia, Wakeling, 28, has | | | | denim skirts I'm coming up with new designs all |
| had to wear her fair share of unflattering jeans. | | | | the time' she laughs 'I can't stop now, I'm |
| She knows all about having to resort to buying | | | | addicted'. |
| the jeans you hate because they were the only | | | | |