| Fashion and clothing shopping has always
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| | was a bumper time for male fashion
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| been seen to be a women's domain,
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| | shopping, a stark contrast to the views
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| something in which men until recently
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| | expressed by Acadia as shops reported an
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| have not taken an active interest.
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| | increase in takings from their male
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| However for men, fashion and the pursuit
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| | departments
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| of couture has always flitted in and out
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| | It seemed suddenly there was a rise in
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| of favour. Think of the highly preened
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| | the number of males keen to spend their
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| men of 17th century Europe with their
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| | dosh. But why?
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| puffed sleeves, lace collars and powdered
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| | The trend can be attributed to many
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| wigs. Today men once again are interested
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| | things including an increase in men's
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| in looking good, with roll models like
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| | style magazines and the changing patterns
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| David Beckham who enjoys shopping and has
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| | in the way designers are catering to male
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| his own stylist - it is not 'girly' to
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| | customers.
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| want to wear cool clothes and be
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| | Homme and GQ are among the biggest
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| individual looking.
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| | selling magazines in the UK with FHM
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| Having said that most men do not lust
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| | alone overtaking the sales of many
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| after fashion as obsessively as their
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| | women's monthly magazines. As FHM et al
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| female counterparts and this reluctance
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| | increasingly feature fashion in their
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| to hop aboad the fashion bandwagon has
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| | pages, they are unintentionally
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| meant that large name retailers are
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| | encouraging more men to adopt an attitude
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| having to reconsider their investment in
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| | towards fashion, something they have not
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| their range of male clothing lines as men
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| | being previously forced to do.
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| are simply not spendign enough money on
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| | Designers that originally designed for
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| clothes. Towards the end of 2001, 'The
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| | women only are beginning to introduce
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| Acadia Group' in charge of some of the
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| | lines for men while high street giants
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| biggest names on the high street,
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| | such as Benetton and Gap now have
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| including Topshop and miss selfridge, was
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| | extensive male sections.
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| to close the male departments of some of
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| | Who knows how long the trend will last,
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| their biggest stores.
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| | but for the time being it seems we have
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| The managing director of Acadia claimed
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| | seen an end to the time when women use to
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| simply that "men are not spending
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| | shop and their partners had no choice but
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| enough". Furthermore "we are unable to
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| | to stand around. The industry's changing
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| cater to a market that just isn't
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| | attitude with the help of the media means
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| interested" his point was fairly obvious
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| | that now while your partner shops, you
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| -. If you don't shop then we will focus
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| | can simply nip over to the male section
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| on those that do.
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| | to do some shopping of you own.
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| However the Christmas holidays of 2001
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