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Fashion trends for men

Fashion and clothing shopping has alwayswas a bumper time for male fashion
been seen to be a women's domain,shopping, a stark contrast to the views
something in which men until recentlyexpressed by Acadia as shops reported an
have not taken an active interest.increase in takings from their male
However for men, fashion and the pursuitdepartments
of couture has always flitted in and outIt seemed suddenly there was a rise in
of favour. Think of the highly preenedthe number of males keen to spend their
men of 17th century Europe with theirdosh. But why?
puffed sleeves, lace collars andThe trend can be attributed to many
powdered wigs. Today men once again arethings including an increase in men's
interested in looking good, with rollstyle magazines and the changing
models like David Beckham who enjoyspatterns in the way designers are
shopping and has his own stylist - it iscatering to male customers.
not 'girly' to want to wear cool clothesHomme and GQ are among the biggest
and be individual looking.selling magazines in the UK with FHM
Having said that most men do not lustalone overtaking the sales of many
after fashion as obsessively as theirwomen's monthly magazines. As FHM et al
female counterparts and this reluctanceincreasingly feature fashion in their
to hop aboad the fashion bandwagon haspages, they are unintentionally
meant that large name retailers areencouraging more men to adopt an
having to reconsider their investment inattitude towards fashion, something they
their range of male clothing lines ashave not being previously forced to do.
men are simply not spendign enough moneyDesigners that originally designed for
on clothes. Towards the end of 2001,women only are beginning to introduce
'The Acadia Group' in charge of some oflines for men while high street giants
the biggest names on the high street,such as Benetton and Gap now have
including Topshop and miss selfridge,extensive male sections.
was to close the male departments ofWho knows how long the trend will last,
some of their biggest stores.but for the time being it seems we have
The managing director of Acadia claimedseen an end to the time when women use
simply that "men are not spendingto shop and their partners had no choice
enough". Furthermore "we are unable tobut to stand around. The industry's
cater to a market that just isn'tchanging attitude with the help of the
interested" his point was fairly obviousmedia means that now while your partner
-. If you don't shop then we will focusshops, you can simply nip over to the
on those that do.male section to do some shopping of you
However the Christmas holidays of 2001own.



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