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Article #2: Fashion trends for men

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Fashion and clothing shopping has always was a bumper time for male fashion
been seen to be a women's domain, shopping, a stark contrast to the views
something in which men until recently expressed by Acadia as shops reported an
have not taken an active interest. increase in takings from their male
However for men, fashion and the pursuit departments
of couture has always flitted in and out It seemed suddenly there was a rise in
of favour. Think of the highly preened the number of males keen to spend their
men of 17th century Europe with their dosh. But why?
puffed sleeves, lace collars and powdered The trend can be attributed to many
wigs. Today men once again are interested things including an increase in men's
in looking good, with roll models like style magazines and the changing patterns
David Beckham who enjoys shopping and has in the way designers are catering to male
his own stylist - it is not 'girly' to customers.
want to wear cool clothes and be Homme and GQ are among the biggest
individual looking. selling magazines in the UK with FHM
Having said that most men do not lust alone overtaking the sales of many
after fashion as obsessively as their women's monthly magazines. As FHM et al
female counterparts and this reluctance increasingly feature fashion in their
to hop aboad the fashion bandwagon has pages, they are unintentionally
meant that large name retailers are encouraging more men to adopt an attitude
having to reconsider their investment in towards fashion, something they have not
their range of male clothing lines as men being previously forced to do.
are simply not spendign enough money on Designers that originally designed for
clothes. Towards the end of 2001, 'The women only are beginning to introduce
Acadia Group' in charge of some of the lines for men while high street giants
biggest names on the high street, such as Benetton and Gap now have
including Topshop and miss selfridge, was extensive male sections.
to close the male departments of some of Who knows how long the trend will last,
their biggest stores. but for the time being it seems we have
The managing director of Acadia claimed seen an end to the time when women use to
simply that "men are not spending shop and their partners had no choice but
enough". Furthermore "we are unable to to stand around. The industry's changing
cater to a market that just isn't attitude with the help of the media means
interested" his point was fairly obvious that now while your partner shops, you
-. If you don't shop then we will focus can simply nip over to the male section
on those that do. to do some shopping of you own.
However the Christmas holidays of 2001






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