| In a nutshell, fashion marketing is a profession | | | | wishes to sell (i.e. market) its clothing. To fully |
| that takes the latest trends and designs in clothing | | | | know what fashion marketing is, it is important to |
| and communicates them to a target market in | | | | understand that marketing does not stop at ads |
| such a way that the consumer is not only aware | | | | in magazines or commercials on TV. The world of |
| of the product, but wants to and ultimately does | | | | marketing is just as dynamic as the world of |
| buy the product. A target market is a sector of | | | | fashion. |
| the consumer market to which a company | | | | |