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Article #274: Fashion Magazines - Friend or Foe?

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I love clothes. For me, clothing is a get an accurate account of what I had
form of self-expression just like paint been absorbing mindlessly month after
on a canvas is a form of expression for month and year after year. Here's what I
an artist. So, over the years I've been learned: of the 500 pages, 300 were
known to scour the pages of fashion full-page ads. 172 pages were ads that
magazines for ideas. Sometimes I buy the pretended to be fashion advice, party
magazines in the store, other times I advice and editorial content. Let's get
subscribe to them for a year or more. real, when the fashion advice includes
Often times, when I flip through the the name, phone number and website of the
pages, I get inspiration to combine store and the price of the item, it truly
colors, textures or styles in a way I is an ad. About 30 pages of the magazine
hadn't thought of in the past. were not technically ads but they were
I've known for years that fashion things like: "This star likes this" or,
magazines are filled with unrealistic, "This star does that." Three of the
computer-enhanced images. I know that pages were public service ads (I believe
many models have eating disorders and this is a requirement). So, there you
drug problems and I know that many young have it, my 500 page contained 472 ads
women aspire to look like models and and approximately 30 pages of "content."
therefore become victims of eating And I'm the sucker who sent the check in
disorders, compulsive dieting, body to cover the yearly subscription fee.
dissatisfaction, drug use, smoking and Now after this informal research project,
more. I know because I was one of those I was beginning to get a little steamed
girls. up. Then, my friend Cindy e-mails me a
But I figured since I "know better" now, link to the Dove website
since I'm smart enough to see beneath the (campaignforrealbeauty.com) I go there
surface, that there's no harm in looking and watch a 30-second video that shows a
at the magazine for fashion ideas. It sped up version of all that goes into
was only this past week, after the your typical fashion photo shoot. The
mailperson delivered a 500 page copy of 30-second video clip encapsulates the
one of my favorite fashion magazines that hours of time spent on hair, make-up,
it all began to hit me. I sat at the lighting, professional photography
table eating cereal and flipping through techniques and computer enhancement that
the pages one at a time. takes place before an ad is published or
I oogled a $500 purse and a $200 pair of broadcast. When I say the magazine ads
shoes. I saw pictures of $1,000 dollar are unrealistic and unattainable, I mean
watches. Page after page was permeated it. Because not even the model looks
with items that would break my bank if I like the model!
were to purchase them. I realized that I So, I've made a decision. I am
was literally paying money out of my boycotting all fashion magazines. I will
pocket to be advertised to. I was paying never purchase another one again. I will
for a 500 page manual which might as well not spend my money on lies and images
have been titled: 500 pages of things you that lead to self-hatred, deadly
will never be, do or have. behaviors and oppression for women. I
I realized I was paying to look at and know that money is power and I refuse to
read lies. Even though I "know better" spend my money on harmful lies that
on a conscious level, there was still a destroy the lives of many women.
little girl part of me that wanted "that I know that my few dollars will not be a
purse", "those shoes" and "that watch," big loss to the mega-rich publishing
even if they were all incredibly industry but I think it's important for
overpriced and sure to wreak havoc on my all women to realize that in a very real
financial future and my self-esteem. way we do not have to buy the hype. I
On this particular day, looking at the mean that in two ways. We do not have to
fashion magazine wasn't enjoyable, it was buy the magazines with our money and we
infuriating. I suppose this fury has don't have to buy the lies that reside
been working it's way out over the past within their pages. We can also decide
few months. There was the time when I to support designers and manufacturers
saw the picture of Madonna in a Versace that promote positive images for women.
ad and it hit me: she doesn't have a We can choose to withhold our dollars
wrinkle or a smile line or crow's feet. from companies that exploit women whether
Not one sign of being a mother of two, it's the model or the sweat shop worker
over 40 and a woman with an incredibly that sews the clothing.
demanding career that spanned several If a full boycott of fashion magazines is
decades. I thought to myself, "that's not for you, you always have the power to
impossible." It wasn't a jealous or write advertisers when you see images
envious thought, I meant it very that are harmful or ridiculous. These
literally. It is impossible. Computer letters do make a difference.
enhancement and heavy duty make-up is the Now, as far as my fashion inspiration, I
only logical explanation for the flawless decided that if my clothes truly are to
face I saw. be a form of self-expression then I will
I decided to put my emotions and decide for myself what textures, colors
judgments in check and get objective and styles I want to combine. I'm a
about what I saw. I performed an grown woman living in a free country. I
unofficial research project and scanned don't need a magazine to tell me how I
the pages of this 500 page magazine to should dress.






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