| The hip hop culture has become one of the | | | | Simmons, a hip hop mogul, instantly understood |
| hottest and most powerful things in the music and | | | | that the equation is simple when it comes to hip |
| fashion business. Hip hopers are some of the | | | | hop: clothes + hip hop = money. Therefore, he |
| most influential celebrities in the world today; they | | | | started manufacturing hip hop clothing lines like |
| influence music, style and fashion.The truth is that | | | | Phat Farm, Baby Phat or FUBU. |
| hip hop celebrities always generate money. Russell | | | | |