| It was Peter Drucker, the leading
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| | continuous candle making operations.
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| business thinker of the 20th century, who
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| | Their packaging is nothing fancy, just a
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| said that business has two functions -
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| | candle in a clear jar, but the colors
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| marketing and innovation. This article is
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| | they choose are striking. They use bright
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| going to merge both these ideas.
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| | colors, often with multi-layered candles
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| Packaging is ultimately a marketing
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| | and they let these colors shine through
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| function, it is the final marketing
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| | with simple clear jars. And a simple
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| message your customers will see before
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| | label on a white background accentuates
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| purchasing your product. If you are
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| | the colors in the jar. On my local
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| selling at a retail store your packaging
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| | supermarket shelf their candles really
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| can be a major factor in determining the
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| | stood out from the dozens of other
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| success of your product.Today, to break
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| | brands.6. Extend Your Labels with
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| through the clutter of the hundreds of
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| | Sandwich PrintingIf you are selling a
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| other competing products out there it
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| | clear liquid in a clear bottle then you
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| pays to be different. Look at what your
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| | have an option available to you that can
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| competition is doing, and make sure you
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| | give you more packaging space for very
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| have an innovative and unique look.
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| | little extra cost. I am talking about
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| Innovation in packaging will get your
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| | printing on the back of your labels. You
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| product noticed, it will help build your
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| | can't put regulatory information on the
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| brand, and it will give your product some
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| | back of your labels, but you can run
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| personality. Whether you like it or not
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| | contests, tell a story about your
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| your product is initially going to be
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| | company, or give ideas about how best to
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| judged by your packaging.So, how do you
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| | use your product. It is a simple way to
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| create innovative packaging? You can pay
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| | give your customers more information and
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| a packaging design firm thousands of
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| | not detract from the presentation of your
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| dollars to come up with some ideas or you
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| | package.7. Try the Metallic LookMost
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| can create the ideas yourself. Here are
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| | labels are printed on white or clear
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| ten ideas that will hopefully stimulate
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| | material, but there are many other
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| some packaging innovations for your own
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| | options available to you. One look you
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| products.1. Create a Reusable PackageThe
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| | can consider is using a metallic foil for
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| boutique beverage market is mature and
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| | your labels or packaging. With a good
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| extremely competitive, so you might think
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| | design the metallic look can be very
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| there are few really new ideas when it
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| | striking when compared to the same design
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| comes to packaging. You would be wrong.
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| | on white, and really isn't that much more
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| POM Tea has created something truly
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| | expensive.8. Focus Your Packaging on a
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| different. For a start the product itself
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| | Specific TargetThe Axe line of products
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| is different - it is tea infused with
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| | from Unilever has a very specific target
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| pomegranate juice. But it is the
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| | audience - young men aged between 18 and
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| packaging that is remarkable; the drink
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| | 35. So they built their packaging to
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| is packaged in a regular tall drinking
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| | appeal to that target. The package for
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| glass with a lid and a clear shrink wrap
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| | the Axe Shower Gel looks like it could
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| label. It says on the label: Remove the
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| | just as easily contain motor oil as
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| label, keep the glass. In our local Wild
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| | shower gel. It is a thick molded black
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| Oats it retails for $2.79, not that
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| | plastic container that has a rugged
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| expensive for a bottled tea, and you get
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| | appearance that appeals directly to this
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| a free glass. No need to worry about
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| | demographic. Here is a product that has
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| recycling here - you get to reuse the
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| | tailored not just the contents but also
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| packaging.2. Add a Little Extra to Your
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| | the packaging to their specific target
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| PackagingSometimes you can have very
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| | market.9. Merge Two Packaging
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| standard packaging, but stand out from
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| | ConceptsAnother very competitive industry
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| the crowd by just adding a little twist
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| | is the beer business, with the big
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| to it. Amy's Kitchen has done just that
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| | players there always looking for an edge
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| with their line of pasta sauces. It is a
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| | on their competitors. Last year Anheuser
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| standard size jar with a standard color
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| | Busch came out with a completely new
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| label that really blends in with all the
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| | concept in packaging that ended up
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| other pasta sauce offerings. What sets
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| | winning several packaging awards. The
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| them apart is the paper and gold bow over
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| | concept was so simple it is amazing no
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| the lid of the jar. It looks like the way
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| | one had done it before. We all know beer
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| your grandmother would package it, and
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| | comes in glass bottles and aluminum cans.
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| you can't go down the aisle of pasta
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| | What Anheuser Busch decided to do was
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| sauces without noticing it.3. Make Design
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| | just combine these two concepts and they
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| the Focus of Your PackagingMost people
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| | came up with the aluminum bottle. It was
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| think about the product first and the
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| | different, it looked classy and
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| packaging second, but Method Products
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| | eye-catching, and it was 100%
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| turned that equation around. They focused
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| | recyclable.10. Look to Nature for
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| on packaging from the very beginning -
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| | InspirationNature has some amazing
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| they wanted to create packaging that was
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| | examples of "innovative packaging."
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| beautiful, that you didn't have to hide
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| | Consider the banana, the pea-pod, the
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| in the cupboard. They created a premium
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| | kangaroo pouch, the pine cone - these are
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| line of cleaning products with packaging
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| | all examples of nature creating efficient
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| that you could display in the kitchen or
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| | packaging. Nature's packaging is usually
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| bathroom like a home accessory. Just
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| | elegant and beautiful as well as
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| stroll down the aisles of any Costco or
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| | efficient. There are shapes, colors and
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| Target and you will see this focus on
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| | even packaging concepts that you can
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| design really makes Method Products stand
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| | borrow from nature's example. So next
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| out.4. Create Fun PackagingFun packaging
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| | time you go for a walk in the woods, take
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| doesn't just have to be for kids, after
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| | a look around you and marvel at the
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| all adults like to have fun, too. The
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| | innovative packaging created by
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| bright colors and unusual shapes that
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| | nature.The idea for this article is
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| dominate kids' products can work in adult
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| | really to get you to think more about
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| products, but usually a more subtle
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| | your packaging. Take one or two of these
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| approach is better. One industry that has
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| | ideas and think about how they can be
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| started to embrace a little more fun in
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| | adapted to your product. If you focus on
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| their packaging is the wine industry.
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| | your packaging and create something that
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| Just take a trip to the local liquor
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| | is unique to your company you will be
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| store and look at all the fun animals on
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| | more successful. Remember, your packaging
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| wine labels these days. We have penguins,
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| | not only has to contain your product, it
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| kangaroos, frogs, horses, swans and many
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| | is your final marketing message to your
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| more critters appearing on wine labels.
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| | customers. Look at what your competition
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| We may not be ready for a penguin shaped
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| | is doing and make sure you deliver a
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| wine bottle, but a colorful penguin label
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| | strong message with your
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| can add an element of fun and really
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| | packaging.Copyright 2006 Peter
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| stand out from the more conservative wine
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| | RentonPeter Renton is the founder of
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| labels.5. Let Your True Colors Shine
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| | Lightning Labels, Inc. ( ) the leaders in
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| ThroughCandle-Lite is the goliath of the
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| | digital label printing.
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| candle industry with over 160 years of
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| |
|
